Lands' End made a very clever little video promoting their "BIG WARM UP" coat drive for charity. Watch it, and you will get a surprise at the end that will make you smile:

I bet you have a gently-worn and cozy winter coat in your closet that could really help someone in need. Take it to your local Lands' End at Sears store for donation in the next 20 days and Lands' End at Sears will also give you a 20% off coupon for your kindness. Click on the BIG WARM UP to locate a store near you. It is such a small and simple thing to do, and will be more appreciated than you -- hopefully -- will ever have to know. Thank you, Friends Of Diarrhea Island.